- Posted by: Qualitas Funds
- Categories: Acquisitions, Enconomic Environment, Private Equity Industry
We are pleased to announce the recent incorporation of HelloHQ to Qualitas Funds III portfolio. The company has been acquired by one of our German managers.
The company was founded in 2012 and headquartered in Hamburg, Germany with a team consisting of 14 full time employees. The company provides a flexible ERP (Enterprise Resource Planning) software solution for small and medium advertising agencies, enabling the customers to professionalize all its administrative tasks.
HelloHQ has over 650 active customers located in DACH region, generating c.90% of recurring revenues, the remaining c.10% of non-recurring revenues are generated by training and onboarding.
The company plans to grow in sales by increasing the expense in marketing budget that drives lead generation. For supporting its intensified marketing initiatives, the company plans to upgrade their product´s UI/UX.