Babyshop – FoF III

Based in Stockholm, Babyshop is an e-Tailer of high-end baby apparel. Babyshop has established relationships with some of the best known brands for baby apparel, including Little Marc Jacobs, Burberry and Ralph Lauren. The group operates under four brands: OII Design (Nordics), Lekmer (Nordics), Alex and Alexa (USA and UK), and Babyshop (global), and meets clients both on and offline with 11 brick-and-mortar stores in Norway.