New Exit:The Humble Co.

Funds of Funds Experts
Lower Mid-Market Experts

We are pleased to announce the sale of  The Humble Co, a Qualitas Funds I portfolio company, through our Nordic growth equity investor. 

Our GP partnered with The Humble Co in 2018. Since the acquisition, the company’s revenue has grown by more than 325% and earnings have increased by 5x. Humble Co has also improved the company’s operational efficiency since the GP’s initial investment, improving the EBITDA margin from 7% to 40%. The strategic initiatives carried out by our GP, have been crucial for the global expansion of the company and for the successful exit to Bayn Group AB, a publicly listed food-tech company in Sweden.

As you may recall, The Humble Co is a leader in the market for eco-friendly oral and personal care products. The company has catalyzed a sustainability trend across the global oral care industry, replacing plastics with eco-friendly materials. The Swedish company is backed by dentist Noel Abdayen, founder and supervisor of all the company’s dental products.

Our GP has supported The Humble Co for several years and has implemented various strategic initiatives that were identified at acquisition, including:

– Increased the scale and strategic value of the company.

– Strengthened the company’s visibility and distribution network.

– Supported the company in international expansion and new market entries. Most notably, Verdane supported the strategic entry into the US market.

– Substantially increased annual recurring revenues.

The Humble Co has an extraordinary social impact and contributes to three of the United Nations Sustainable Development Goals (SDGs): SDG 3- Good health and well-being, SDG 9- Industry, Innovation, and Infrastructure, and SDG 12- Responsible consumption and production.